Benefits

We don’t teach your staff how to sell – we show your staff how to get the client to buy from them, because they want to!

Discover techniques to ensure retailing is a consistent profit centre of the salon. We remove the fear factor & overcome objections with a unique approach that is easy & very effective.

This inter-active day gets such good results that product companies regularly recommend it to their salons.

Course Content

• The 4 P’s of Retailing
• SWOT analysis – individual & group exercise
• Creating a product recommendation culture in the salon
• Boosting confidence & removing the fear factor
• Client shopping psychology
• Client buying cycle
• Recognising & handling buying signals
• Overcoming price objections
• Retailing route – the 10 key steps to successful retailing
• SWOT analysis – focus on opportunities
• Retail commitments & objectives from each delegate