ClientWave Mystery Shopping
Key Insights & Report Feedback
Booking an experienced and trusted mystery shopper from ClientWave for your hair salon or beauty salon
is a powerful way to improve service quality, consistency, and profitability.
Here are the 10 key elements, tailored specifically to a salon environment:
01. Early Detection of Issues
Early Detection of Issues
Mystery shoppers can uncover problems you may not see day-to-day, such as:
- Poor reception service
- Brief consultations
- Lack of product advice
- Inconsistent customer service
Catching these early prevents negative client experiences from spreading.
02. Honest, Unbiased Customer Insights
Honest, Unbiased Customer Insights
Mystery shoppers experience your salon exactly as your clients do. You get objective feedback on:
- How clients are greeted (phone, walk-ins, online bookings)
- Staff friendliness, professionalism and attitude
- Waiting times and overall atmosphere
This insight is often more candid than regular client reviews.
03. Consistent Service Standards
Consistent Service Standards
A mystery shopper helps you see whether your team is delivering:
- In-depth consultations
- An attentive client journey
- Brand values and salon protocols
This is especially useful if you have multiple stylists or locations.
04. Improved Client Experience & Retention
Improved Client Experience & Retention
By identifying gaps in service (e.g. rushed consultations, lack of aftercare advice), you can make targeted improvements that:
- Increase retail & add-on services
- Grow the rebook rate
- Boost word-of-mouth referrals
05. Better Staff Training & Development
Better Staff Training & Development
Mystery shopping highlights specific coaching opportunities, such as:
- Upselling treatments or retail products naturally
- Delivering thorough consultations
- Effective high-level rebooking
This allows training to be constructive and evidence-based rather than opinion-based.
06. Increased Revenue Opportunities
Increased Revenue Opportunities
A mystery shopper can assess whether staff are:
- Recommending add-on services (treatments, blow-dries, glosses)
- Promoting retail products effectively
- Encouraging future appointments
Small improvements here often lead to noticeable revenue growth.
07. Competitive Benchmarking
Competitive Benchmarking
Our mystery shoppers compare your salon against competitors, helping you understand:
- Where you stand in your local market
- What competitors may be doing better (or worse)
08. Stronger Brand Reputation
Stronger Brand Reputation
Consistent high-quality service leads to:
- Better online reviews
- High client attraction & retention
- A stronger, more professional brand image
09. Delve Inside Competitors
Delve Inside Competitors
If you wish, we can mystery shop your competitors:
- Uncover their service standards, pricing and client journey
- Identify what they do better and where they fall short
- Benchmark your salon against real, on-the-ground experiences
Armed with real evidence, you can refine your experience, differentiate your brand, and stay one step ahead in a highly competitive market.
10. Entire Client Journey Scoring
Entire Client Journey Scoring
The mystery shopper scores each stage of their experience, giving you:
- Key insights into strong & weak areas
- A tool to use in staff reviews & appraisals
- A salon standard to work towards
Receive an in-depth 8-10 page scored report packed with client’s comments & business recommendations
Receive an 8 – 10 Page Extensive Report & Recommendations.
£99 + Cost of Appointment